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Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.

111 articles, page 15 of 19

Web & Apps 4 min read

Changing your business name? Somebody needs to own the redirects.

Google says permanent redirects cost you no PageRank. What actually loses rankings is the step nobody was assigned and the old domain nobody renewed.

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Reputation 4 min read

Google Business Profile posts: what they do and don’t do.

Three post types, a six-month archive rule, and a content restriction that blocks the first thing every business tries to write. Plus when posting is genuinely worth it.

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Reputation 4 min read

How to report a fake or spam Google business listing.

Three different reporting routes depending on what is wrong, including the batch form that takes ten listings at once. And the response that gets you suspended instead.

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Web & Apps 4 min read

Five things to check yourself before the next agency report lands.

Not to catch anyone out. To find out whether the numbers you are shown can be reproduced from accounts you already own, which is a fairer test than trust.

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Reputation 4 min read

Temporarily closed vs special hours on Google: which to use.

Special hours and Temporarily closed are not interchangeable. One is an availability note; the other can push you behind open competitors in search results.

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Automation 5 min read

How to get repeat business from past customers.

Your past customers already chose you once. That does not mean you can text them, and it does not mean you should email all of them at once.

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