The blog.
Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
34 articles, page 1 of 6
Can ChatGPT build a website? Yes. The question is whether you understand what it built.
Vibe coding your own site is genuinely the right call for some businesses. Here is the line where it stops being one, and it arrives earlier than most people expect.
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GA4 key events: what they are and why numbers differ.
A key event is the action you told Analytics to care about. If nobody ever marked one, every number in your report is a proxy for the thing you wanted to measure.
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Search Console setup: domain property vs URL prefix.
The quick setup most tutorials show you covers one protocol and one subdomain. The other option covers everything and needs a DNS record. Pick deliberately.
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The accounts your business should own, not your agency.
A short inventory of the accounts a business should hold in its own name, the specific way each one goes wrong, and how to check all of them in an afternoon.
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Your AI-built website looks finished. That doesn’t mean it’s ready.
An AI-built website can look finished while forms, redirects, tracking, mobile layouts and lead flow remain broken. Check these before launch.
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Google is showing the wrong name for your business, and there is no field to fix it in.
The name above your search result is inferred from your home page in a published order of preference. Google says it cannot manually change one it selected automatically.
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