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Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.

37 articles, page 1 of 7

Reputation 13 min read

Gemini can run your Google Business Profile now. Here’s how to set it up.

What connecting the two actually does, what a business notebook is, why the button may be missing, and what to do with the search keywords it hands you.

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Reputation 7 min read

Request access to a Google Business Profile you own.

How to request access to a Google Business Profile an old agency or ex-employee still controls, why a denial is worse than silence, and the order to do it in.

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Reputation 7 min read

Google review software: what it does, what's free, what it costs.

What Google review software actually does, which half you can get free from Google, and a plain comparison of the price tiers so you don't pay for a dashboard.

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Reputation 5 min read

Why you should respond to every Google review.

Your reply isn’t written for the reviewer. It’s written for the person reading the exchange while they decide whether to call you, and that changes everything about whether you bother.

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Reputation 8 min read

How to respond to Google reviews: good, bad, and flat-out unfair.

How to respond to Google reviews at every star rating (5-star, 3-star, 1-star, and the fake ones) in a way that wins the next customer instead of the argument.

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Reputation 5 min read

Trustpilot vs Google reviews: for a local business, it isn’t close.

For a local business, Google wins and it isn’t close. Where customers look, what each platform costs, and the one case where Trustpilot earns its fee.

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