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Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
111 articles, page 1 of 19
Gemini can run your Google Business Profile now. Here’s how to set it up.
What connecting the two actually does, what a business notebook is, why the button may be missing, and what to do with the search keywords it hands you.
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Can ChatGPT build a website? Yes. The question is whether you understand what it built.
Vibe coding your own site is genuinely the right call for some businesses. Here is the line where it stops being one, and it arrives earlier than most people expect.
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Your review request went out while she was on the phone complaining.
Separate automations, every one of them working exactly as built, landing on one person as a mess. Four collisions we have seen in real accounts, why not one of them shows up in any dashboard, and the kind of rule that stops all four.
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GA4 key events: what they are and why numbers differ.
A key event is the action you told Analytics to care about. If nobody ever marked one, every number in your report is a proxy for the thing you wanted to measure.
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Search Console setup: domain property vs URL prefix.
The quick setup most tutorials show you covers one protocol and one subdomain. The other option covers everything and needs a DNS record. Pick deliberately.
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The accounts your business should own, not your agency.
A short inventory of the accounts a business should hold in its own name, the specific way each one goes wrong, and how to check all of them in an afternoon.
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