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Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
111 articles, page 14 of 19
What happens when customers reply to automated texts.
Most businesses design the outbound message carefully and never design the return path. The replies land somewhere, and somewhere is usually nowhere.
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Google Business Profile services: how to set them up.
Google can highlight a specific service when somebody searches for it. Most profiles list the defaults and stop, and custom entries get rejected for a documented reason.
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The photo gallery on your Google listing is not entirely yours.
Customers can add photos to your profile, and your route is to request removal rather than delete. Plus the specs and the alterations rule most businesses fail.
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What is DNS and who should control it for your business.
Every quick technical task eventually lands on a DNS record, and most businesses discover at that moment that nobody knows who can add one.
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Your services page lists twelve things and ranks for none of them.
A page per service is not an SEO trick. Google prices your clicks partly on landing page quality, so a generic page costs more and converts worse at the same time.
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Should you put prices on your website? A framework.
Show or hide is the wrong question. The real one is whether your price is a number or a shape, and most businesses can publish the shape without publishing a number.
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