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Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.

111 articles, page 2 of 19

AI 7 min read

How to show up in AI search, according to the companies that run it.

Google says there is no special optimization for AI Overviews. The real lever is which bots you let read your site, and most businesses got that decision by accident.

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Reputation 7 min read

Request access to a Google Business Profile you own.

How to request access to a Google Business Profile an old agency or ex-employee still controls, why a denial is worse than silence, and the order to do it in.

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Reputation 7 min read

Google review software: what it does, what's free, what it costs.

What Google review software actually does, which half you can get free from Google, and a plain comparison of the price tiers so you don't pay for a dashboard.

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Reputation 5 min read

Why you should respond to every Google review.

Your reply isn’t written for the reviewer. It’s written for the person reading the exchange while they decide whether to call you, and that changes everything about whether you bother.

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Reputation 8 min read

How to respond to Google reviews: good, bad, and flat-out unfair.

How to respond to Google reviews at every star rating (5-star, 3-star, 1-star, and the fake ones) in a way that wins the next customer instead of the argument.

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Automation 7 min read

Your GoHighLevel probably isn't broken. Audit it in this order.

What to open first in a messy GHL account, what built-blind looks like at each stop, and how to tell a patch from a rebuild.

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