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Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
111 articles, page 12 of 19
Your testimonials page is the least believable thing on your website.
The stars you are hoping for in search are explicitly unavailable for reviews you control, widgets included. The reason that rule exists is the same reason the page underperforms.
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How many pages should a small business website have?
The usual way the count gets inflated is a page for every surrounding town. Google describes that arrangement almost word for word in its spam policies.
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Are those free website audit emails worth reading?
Every finding in it is true. That is the trick. One question separates a real observation from a generated one, and you can check the answer yourself for nothing.
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Moving your business address on Google: what changes.
Distance from the searcher is a published ranking factor, and a relocation changes your distance to every customer at once. Some of what follows is correct, not broken.
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Online booking for field service: what breaks and why.
Booking tools model a fixed room and a fixed hour. A business that drives to customers breaks both, and the calendar it produces cannot actually be worked.
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What belongs on a local business homepage.
People arrive at a homepage from a brand search, a referral link, or a query no service page matched. One page, three starting points, and a slogan helps none of them.
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