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Practical guides on shipping software, automating operations, and integrating AI, written by the people who build it.
34 articles, page 3 of 6
What you're actually paying for in a website (and what it costs).
Small-business website costs run $200 a year to $35,000+. The spread isn't random: here's the anatomy of what the money buys, and what actually moves the number.
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Do you actually own your website?
Ownership of a website is four separate questions with four separate answers, and most businesses find out which ones they got wrong on the day they try to leave.
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What actually counts as a lead?
Reporting tools count events. You count people who might buy. Nobody agreed which one the word meant, and one dropdown quietly multiplies the difference.
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How many pages should a small business website have?
The usual way the count gets inflated is a page for every surrounding town. Google describes that arrangement almost word for word in its spam policies.
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Are those free website audit emails worth reading?
Every finding in it is true. That is the trick. One question separates a real observation from a generated one, and you can check the answer yourself for nothing.
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What belongs on a local business homepage.
People arrive at a homepage from a brand search, a referral link, or a query no service page matched. One page, three starting points, and a slogan helps none of them.
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