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37 articles, page 5 of 7
Your testimonials page is the least believable thing on your website.
The stars you are hoping for in search are explicitly unavailable for reviews you control, widgets included. The reason that rule exists is the same reason the page underperforms.
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Moving your business address on Google: what changes.
Distance from the searcher is a published ranking factor, and a relocation changes your distance to every customer at once. Some of what follows is correct, not broken.
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Which review platforms matter for a local business?
Some platforms host your reputation and some sell you leads. They get discussed as one category, and the difference decides how much attention each deserves.
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Google Business Profile services: how to set them up.
Google can highlight a specific service when somebody searches for it. Most profiles list the defaults and stop, and custom entries get rejected for a documented reason.
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The photo gallery on your Google listing is not entirely yours.
Customers can add photos to your profile, and your route is to request removal rather than delete. Plus the specs and the alterations rule most businesses fail.
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Google Business Profile posts: what they do and don’t do.
Three post types, a six-month archive rule, and a content restriction that blocks the first thing every business tries to write. Plus when posting is genuinely worth it.
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