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37 articles, page 4 of 7

Reputation 7 min read

How to find your Google reviews: the ones you wrote, and the ones about your business.

How to find your Google reviews: every review you’ve written on Maps, plus every place a business owner can read reviews of their business, and why counts differ.

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Reputation 7 min read

How to get more Google reviews (without breaking Google’s rules).

How to get more Google reviews from the customers you already have. The ask that works, the gating trap that gets profiles penalised, and how to automate the whole loop.

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Reputation 6 min read

Your Google rating is your real homepage.

Customers judge you in the map pack before they ever see your website. How to treat your Google Business Profile like the front door it actually is.

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Reputation 5 min read

Does a local service business need social media?

For most trades the customer appears at a moment of need, which is a timing problem social is badly shaped for. It has three real jobs, and none of them is finding you work.

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Reputation 5 min read

Opening a second location: what search actually does.

Ranking is computed per location and reviews attach to a profile. On opening day the new site competes as a business nobody has heard of, because that is what it is.

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Reputation 5 min read

Search terms vs keywords: where Google Ads budget leaks.

Your keywords expand to close variants automatically. Google documents that your negative keywords do not. The matching leans one way, and it is not yours.

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